How it works? Pay per click advertising gives you the opportunity for an advert to appear when someone searches for a particular word or phrase. A combination of the relevance of your advert and your budget determines which adverts appear higher up the Google page.

Only when the advert is clicked do you incur a charge from Google, hence pay-per-click.

The advert can direct the visitor to any page on your site and the resultant actions of the visitor recorded.

The advantage of Paid Advertising over Search optimisation is instant results. Often this is used as an interim means of generating traffic until the ‘natural’ traffic increases through search optimisation.

 

18 The Office Village
North Road
Loughborough
Leicestershire
LE11 1QJ