Commonly referred to as PPC (Pay-Per-Click), Google Adwords works just like that: you pay each time your link is clicked. This is an amazingly effective strategy as it only targets specific pre-defined keywords or phrases. You’re advertising to an audience that is already interested in you.
However, people come to us with bad experiences from Adwords as they simply don’t have the time and know-how to execute it properly. Typically our clients spend around £1000 a month with us on paid SEO, so if you’re trying to fight your way through impressions, CTRs and CPCs – talk to us.