This post was written by George Bates

This post was written by George Bates

Digital Marketing Executive

George brings experience to the team from a background in SEO and content writing. Currently sailing through Adwords exams to become a more rounded digital marketer.

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  • Sam Hurley
    Posted at 14:16h, 17 December Reply

    Nice job George :-)

    Lots of great info and tools here for anyone interested in refining their knowledge in PPC!

    Keep up the good work.


    • George Bates
      Posted at 15:53h, 17 December Reply

      Thanks Sam!

      Hopefully it will become a good go-to for anyone browsing for new PPC tools.

      Cheers :)

  • Lisa Sanner
    Posted at 15:26h, 17 December Reply

    Great compilation, George. Thanks for including me. Definitely great tools on this list.

    For the record, here was my response when asked for the top 3 ppc tools?

    Microsoft EXCEL; not technically a ppc tool :)
    Google Analytics
    3rd Party – AMO, Marin, Kenshoo, Acquisio (not playing favorites, they all are useful and have pro’s and con’s)

    AMO=Adobe Media Optimizer so they should get another vote.
    I feel like maybe the way the list was compiled made it seem like I favor one or two of campaign/bid mgmt tools over the others. Just wanted to clarify my comments for my friends at these companies. :)

    • George Bates
      Posted at 15:56h, 17 December Reply

      Thanks for getting involved Lisa and for the compliments too!

      No worries. They’re some good suggestions and i’m sure readers will value your opinions :)

  • 40deuce
    Posted at 15:57h, 17 December Reply

    We’d like to thank Justin Freid so much for recommending Sysomos in this list!
    We’ve always known that our Sysomos tools could be great for doing research around PPC campaigns and have told many people who may not have ever thought about it before. It’s great to get some validation that the industry is using us and finds it useful.
    Thanks so much guys!

    Sheldon, community manager for Sysomos

    • George Bates
      Posted at 17:05h, 18 December Reply

      It’s a great tool! You deserve to be in this list :)

  • Darren McCowan
    Posted at 16:36h, 17 December Reply

    Another great article George – some absolute gems of useful info for anyone that works with PPC

    – Darren

    • George Bates
      Posted at 17:06h, 18 December Reply

      Cheers Darren! Glad you enjoyed the post and hopefully there’s some new recommendations in there to help with your campaigns :)

  • Frederick Vallaeys
    Posted at 22:04h, 17 December Reply

    Thanks for compiling this list George and thanks to Optmyzr’s fans for your votes of confidence!

    • George Bates
      Posted at 17:07h, 18 December Reply

      No worries Frederick. Hopefully it provides value for anyone working in PPC!

  • Paweł
    Posted at 18:24h, 18 December Reply

    Great! Very usefull. I think timecamp is another very usefull tool. It integrates with asana, basecamp or trello. Good job.

    • George Bates
      Posted at 09:25h, 04 January Reply

      Hi Paweł,

      Thanks for the comments and good suggestion! I hear a lot of good things about TimeCamp :)

  • Brian Hanson
    Posted at 20:37h, 21 January Reply

    Thanks for gathering reader opinions and putting this article together. I love “best of” lists. Personally, I work the best when I have just a few tools that I know how to use really well, rather than having so many that I quickly forget how to use them. But I’m kind of a sucker for new shiny tools, so I’m my worst enemy sometimes.

  • George Bates
    Posted at 09:43h, 22 January Reply

    Hey Brian thanks for your comment.

    I am definitely with you in that sense! That’s why I think these best of lists are so useful, especially when you get authoritative experts to weigh in with their opinions. It’s a sign of trust that the tool is worth your time to try out.

    Hopefully you’ve found a few gems from my list!

  • Ravinder Dande
    Posted at 08:40h, 12 February Reply

    Hi GEORGE,

    Thanks you shared nice list of keyword search tool that is need for every blogger. Samrush and Protail keyword is what I am planning to use with free google keyword planner for more PPC .

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