Chatting directly to your potential customers while they are looking at your website is an ever growing trend. Being there to answer the queries they have and giving a proactive and friendly portrayal of your business are just some of the reasons to install live chat software on your website but - WHICH DO I CHOOSE? These are the VERY best we know in...
A staggering 53% of the world’s internet users login to Facebook on a monthly basis. So with potential customers on this platform, advertising on here is a no brainer..right? After seeing an increased interest in promoting on Facebook ourselves, we look into why more and more businesses are choosing to do so and why we would recommend this to clients. Targeting...
Unsure how to set up Google Call Tracking in AdWords? Then read on...
Company Facebook pages are a great way to boost your brand awareness and interact with customers on a personal level. Ensuring that your brand is well represented on this social media platform should be a focus and users need to be given a reason to follow your brand. When doing this you may be managing multiple Facebook pages. However, this...
Google is like a beanstalk, everyone wants to climb to the top and reach that elusive pot of gold (or pot of clicks). The trouble is, there are plenty of people out there trying to sell you magic beans and promising first page rankings. So where do you start with your Search Engine Optimisation (SEO) in 2017? The Ogre, A.K.A Google, often...
Google have recently announced the three main SEO factors that affect website ranking. We have long wondered "how does google rank search results!?" and now we know! Google have kept pretty quiet about how they rank websites and SEO website Moz even runs a Search Engine Ranking Factors survey with their latest being from 2015. Most digital marketers previously believed that content...
Who has time for reading!? Take me straight to the Infographic! WHAT IS PPC? To many people, understanding how to increase their business’ website traffic and grow online sales is simply too complex and time consuming to grasp. As leaders in the field of Digital Marketing, Studio 40 has compiled this short guide to help you with your PPC Marketing. The PPC acronym...
Simply by just doing a quick Google search, you can find a lot of great ‘Best SEO Tools’ lists from a variety of influencers in the SEO industry. We all know the main set of tools that we should all have: The free Google SEO tools (Analytics, Keyword Planner), Screaming Frog SEO Spider, Moz OSE etc. However, there’s a bunch of free...
It looks as though Google is trialling a new Ad Extension called 'Affiliate Location Extensions' in some AdWords accounts. I noticed this earlier today in one of my clients accounts for the first time and could not see any mention of it elsewhere on the web. Google then announced it 30+ hours later over on their Google+ page. What are Affiliate Location...
Whether you are just starting your career or are at the top of your field, we all have those days where inspiration deserts us and we need a little boost to get us through the day. With this in mind, we’ve have pulled together 32 of our favourite inspirational, business-focused quotes. There is something about an inspirational quote that can often...