Throughout September there were lots of exciting changes that took place for the most popular social media sites. In this blog post, we’ll look at some of the latest features to be given an update or introduced and what we expect to be happening over the coming months. Facebook As usual Facebook has rolled out a few new update over the...
New Google logo As you have no doubt noticed by now, Google updated their logo earlier this month with a font change in an effort to simplify the branding and provide a new image. Photos were taken as soon as it was announced of workers stripping the campus of the old logo and replacing it with the new updated font. The...
Everyone here at Studio-40 is delighted to announce the breaking news that we have won Bronze in Google’s ‘Ready to Rock’ Mobile competition; ahead of thousands of other top agencies from across the UK. Google have been generous enough to reward us with 5x £50 Google Play vouchers for us to spend on whatever we like; from movies, music or games...
AdWords is an advertising service created by Google for businesses wanting to display their ads on the search engine’s results page. Businesses are able to set an advertising budget and pay only when people click their ads. But how can you make sure that users do click your ads? How can you make sure that the right type of user is...
The value of social media marketing should not be underestimated. In addition to offering real-time interaction between a business and its customers, a social media presence is often simply expected and ignoring it could have customers turning towards your competitors. Image: www.cdns2.freepik.com/free-photo/_659063.jpg With so many social media outlets, a challenge many marketers face is how to keep up with the number of...
New Search Console Search Analytics API After a very long wait, Google finally released their new Search Analytics API for Search Console (Webmaster Tools). The new API allows for a much more programmatic approach to accessing your data and is something webmasters have been asking for for a long time. Google has provided several ‘how-to’ examples over on their developer site...
What is page speed? Page speed is becoming increasingly more important for website’s. Page speed is defined as the time that it takes for a page to load and fully show the content on a particular page. It is often considered the same as “site speed”, however site speed is a slightly different metric, which is the page speed for a...
To be a thriving business in today’s world, you need to have a compelling presence on a variety of platforms. Some social media sites may suit companies within certain business sectors more than others - and your audience may engage with and show interest in some profiles more than others. In this blog post we will take a look at a...
Welcome to July 2015's Google Algorithm Weather Report. We've had another relatively quiet month for SEO news, with one major exception: Panda 4.2 is finally rolling out after a very long wait to the joy of many business and website owners. Google’s New “Home-Service” Ads. Google has been seen previewing their Home-Service ads in search results, this new feature will connect local...
Last month as part of our Digital Academy we ran a workshop on preparing your website for Google Organic search results. The workshop covered all the basics you need to know about understanding SEO and the best practices that can be implemented on your website. We have put together a document highlighting everything that was mentioned in the session, so you...