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Welcome to the Studio-40 Blog

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Great Social Media Campaigns of 2015 So Far

This year has already seen some brilliant examples of brands ‘thinking outside the box’ and using social media to increase their audience size and create engagement. Here are just a few of the best that we’ve seen: Ted Baker Secret Instagram Code http://marketingland.com/fashion-retailer-encourages-people-re-gram-specially-processed-instagram-images-apply-filters-reveal-hidden-clues-prizes-121290 UK fashion retailer Ted Baker used Instagram filters in a unique way to promote its new clothing collection. Over two...

30 June, 2015 / 0 Comments
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Google Algorithm Weather Report: June 2015

Welcome to June's Algorithm Weather Report. June has been a quiet month on the Google SEO news front, but there have been a couple of key changes that are worth mentioning. Emojis make an exit from search results. Google has finally removed the controversial Emoji characters from desktop search results. Emojis were present on mobile for years but have now also been removed...

25 June, 2015 / 0 Comments
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How Much Does PPC Cost?

PPC (Pay Per Click) advertising can be an integral part of any business owner’s digital marketing strategy, however without the relevant experience or know-how, the results can often be difficult to predict. At Studio-40, we understand the importance of making a solid return on your investment, which is why we want to make it simple for business owners to see what they...

24 June, 2015 / 0 Comments
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The Latest Changes to Twitter (June 2015)

"What you missed while you were away" As Twitter is a real time feed of posts it is pretty easy to miss something on your timeline while you're not online. A lot can happen on twitter within a short space of time. To fill in some of those gaps, Twitter is introducing something new to your home timeline: a recap of some...

23 June, 2015 / 0 Comments
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Google Algorithm Weather Report: May 2015

This is the May 2015 Google Algorithm Weather Report, here you will find the latest news in the ever-changing world of SEO so you can keep on top of all the changes. This month we're looking at doorway pages, ranking factor lists, Penguin & Panda, the Google/Twitter deal, Webmaster Tools, the "Phantom Update", and Emojis! Details on what Google defines as...

01 June, 2015 / 0 Comments
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Free Credit for New Adwords Accounts

How much new business would £120 of Google traffic generate for you? Call 01509 631136 or email us at [email protected] to find out! As a high profile Google Partner we are able to offer up to £120 in matched funding towards new AdWords accounts to get you started. Google have extended this offer again to 30th September now! "Through their partners, Google have launched a...

13 May, 2015 / 0 Comments
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How to set up remarketing lists in AdWords & Analytics

There are two different methods for setting up remarketing lists, either through Google Analytics or Google AdWords. If you are planning to use RLSA (remarketing lists for search ads) though you will have to create and use the AdWords remarketing list. Creating the lists through analytics alone only allows for running remarketing on the GDN (Google Display Network) & dynamic...

12 May, 2015 / 0 Comments
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Should You Schedule Your Social Media Posts?

Scheduling your posts on social media allows you to set a certain time to share your content, and with Pinterest being the latest platform to have joined the popular scheduling tool Buffer, we thought we'd investigate. We look into the benefits and advantages of scheduling social media posts. The major benefit of scheduling is the large amount of time that you will save. Once...

06 May, 2015 / 0 Comments
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Google Algorithm Weather Report: April 2015

Welcome to the April 2015 Google Algorithm Report. This is your monthly digest of Google algorithm related news from the past few weeks. This month we’re looking at the latest mobile ranking news, Panda, Penguin, Emojis and Android app ranking. Mobile Friendly Algorithm The Mobile Friendly Algorithm has finally hit, and we at Studio-40 have seen plenty of movements with our clients' websites....

30 April, 2015 / 0 Comments
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Google Panda Algorithm Checklist

The Google Panda algorithm (released in 2011) has affected a large proportion of websites over the past four years. However, there is some misconception over what the algorithm is actually looking for. Whilst one of the biggest elements relates to content (and in particular duplicate content), it also looks at a variety of other factors that you’re probably not aware of. One...

30 April, 2015 / 0 Comments