The current silence within the SEO industry is deafening. With Google’s mobile-friendly algorithm update fast approaching, it’s leaving many of us – agencies, clients and in-house digital marketers included – all unsure of what to make of it. The scepticism seems to be focused on whether the algorithm update will actually make a real impact on mobile traffic. However, with...
Enthusiastic startups and seasoned e-commerce retailers all face one major challenge regardless of their visitor count, product or price - how to increase conversions. Conversion rate is arguably the single most important metric for the majority of online retailers, and is especially significant when money is being poured into paid advertising such as Google Adwords. The methods of increasing sales online have dramatically changed over...
When it comes to making your online audience aware of your brand, visual content is one of the most effective ways to gain their attention. Nowadays, users want information fast and will hold their attention for very little time, the use of images can be used to prevent users simply scrolling past your content. This list explains where you should be...
When it comes to social media there are so many ideas and techniques out there to help your brand perform better. From post formatting, to frequency and timing, there seems to be a lot of technicalities to social media marketing today. Amongst all of these techniques it is important not to forget the main purpose of social media; to connect and...
Welcome to Studio-40’s March 2015 Google Algorithm Report. This is your monthly digest of Google algorithm related news from the past few weeks. This month we’re looking at the latest mobile ranking news, Panda news, Penguin news, Google’s stance on doorway pages, and a potential algorithm update. Without further ado, let’s get started. Slow Labels. (25th February) On 25th February, a Googler...
Google recently announced that as of 21st April 2015, they will be developing their mobile ranking algorithm to officially account for mobile-friendliness. Put simply, if your site is optimised for mobile, you will rank. If it isn’t, then you may well fall short. We’ve therefore compiled this mobile optimisation checklist for you developers, SEOs and website managers to ensure your mobile...
Remarketing definition - a way of re-connecting with users that have previously visited your website. As some 96% of visitors don’t convert first time around, this is a powerful tool to re-engage and attempt to make the sale (or conversion) again. There are several Remarketing platforms out there including Adwords, Criteo and AdRoll to name a few. This post is concentrated...
When it comes to web search, Google is the one who knocks. So when Algoroo reported a major flux in Google’s SERP algorithm on 5th February 2015, it was a stop-what-you're-doing moment for all SEOs and digital marketers alike. But unlike past algorithm updates, not much is actually known about this one. Google has now confirmed that it’s neither Penguin...
The Growth Voucher programme intends to support 20,000 businesses throughout England who are looking to grow through the advice and engagement with accredited professionals. You have until the 31st March 2015 to apply for up to £2,000 in matched funding. Studio-40 participate in the scheme and have helped several businesses benefit. We are available now for you to claim funding toward the...
Welcome to the February 2015 Google Algorithm Weather Report. We've done our best to compile and present to you the most notable Google Algorithm news over the last few weeks. Here goes...