If you have a high average path length or are running campaigns at the top end of the marketing funnel (social media, display, PR) then you should be looking at attribution closely and assessing the impact it is having on your results and therefore your decisions. In this post I’ll breakdown the different attribution models available in Analytics to try...
As I’m sure most people are all too aware of, achieving organic Facebook reach for your business is now harder than ever. There are many rumours surrounding the subject, but are they all true? I’ve looked at examples from 2 client’s Facebook pages to find out how different factors can affect organic reach. Automated posting tools There has been a stigma surrounding...
Google have recently released a brand new feature called Fetch and Render located within Webmaster tools. The previous version of the tool entitled ‘Fetch as Google’ allowed webmasters to submit their site URLs and view the code that Google was able to see. This helped webmasters when troubleshooting issues with rankings. Google have now taken ‘Fetch as Google’ to another level...
Have you noticed a drop in your traffic levels in Analytics recently? If you have there is every chance you have been hit by the notorious Google Penguin algorithm. In case you are unsure, Google Penguin is a part of the algorithm that is particularly interested in the quality and type of back links your website has. If the algorithm decides that...
Chances are, you've read somewhere or have been told that you should be user testing your new website or mobile app before it goes live. We would also put a wager on you being totally overwhelmed at Google search results for user testing. Well, worry no more. By the end of this article, you'll know know your Moderated from your...
Producing and sharing video content about your company should be an integral part of your digital marketing activity if it isn’t already. The opportunity to reach and engage new customers is vast - and growing. Once you’ve produced your perfect video, there are a multitude of places you can get it noticed. This list explains the best 7 video sharing sites...
In November, I attended Usability Week ran by Nielsen Norman Group. One of the sessions I attended focussed on key usability findings from a number of studies ran over the past year. As part of the presentation, the speaker (Hoa Loranger) talked about how often interactions and design decisions that 'trend' on the web test poorly with the end-user. Personally, I...
“The biggest mistake marketers make with Twitter is not realizing its full potential as a way to bring in more revenue. Yes, Twitter is a place for engagement with followers; but it’s also a place to generate leads and drive new sales for your organization.” - Hubspot A pain point for many small businesses is acquiring new customers. Here’s my guide...
Welcome to the first post in a series we’ll be putting together to plot the evolution of Google’s algorithm and other notable Google organic search news. We’ve started the series with a brief look at the main events in its history to date, starting with the ‘Caffeine’ update in 2010. Google’s Algorithm is used to determine which factors affect a website’s...
Running a Facebook competition to increase likes is a marketing tool which businesses have been utilising for a number of years. It is common knowledge that people love to get something for nothing, which on-paper, makes Facebook contests the perfect opportunity to grow fan bases and boost business. Simple enough, right? Well over the past few years Facebook have made various...