Paid Search (PPC Management) with Adwords & Bing

Studio-40 are currently managing over £1.5m of media spend per annum across the Google Adwords and Bing Ads platforms.

The level of control with this medium is phenomenal and with it’s instant visitor delivery it makes for a very attractive traffic driver. Levels of Media Spend should be aligned with a cost-per-sale (lead or action) return on investment model for performance tracking.

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Paid search FAQs
We’ve tried it before and it doesn’t work for us

Google make it very easy to start your own account and create your first campaigns, but they can quickly spend your budget before delivering any kind of return if a few basic settings and checks aren’t in place. We have a confidence that most under-performing accounts can be transformed with our help.

Will it deliver a return on investment?

Very probably yes. A healthy adwords account and quality visitor traffic is one thing but it can easily lead to an unattractive ROI through poor landing pages and destination websites. Work with an agency that consider the whole eco-system of keyword to advert and then landing page to conversion. Constant data-driven review and optimisation will always increase returns.

Why don’t we continue to manage it ourselves?

For smaller media spend budgets it may not warrant ongoing professional management, but there is a limit where you will benefit. Google Partner agencies such as ourselves should be able to increase performance considerably and make any monthly fees an easy business decision when considering the new results and potential media spend savings that can often be made.

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PPC Agency for the East Midlands

Our Loughborough location is ideal for working with businesses in the East Midlands and we have a long and successful history of targeting local customers using all of the geographic targeting features in Adwords. Read more on our dedicated localised pages here:

PPC Agency Leicester | PPC Agency Nottingham | PPC Agency Derby

More about PPC advertising

Search campaigns

This will provide an immediate flow of traffic for the site and enable us to choose specific keywords that we appear for. We will carry out keyword research to ensure there is plenty of relevant opportunity available. We will create specific, engaging and targeted ads to encourage people to visit the site.

Display and placement campaigns

Display and Placements campaigns make use of the ever increasing Google Display Network (or GDN for short) and allow us the opportunity to advertise very precisely on these third party websites.

Shopping campaigns

Shopping campaigns display product images from your website in the search results. These campaigns draw their data from Google Merchant Center feed but can also be populated manually. Correctly configured these campaigns will outperform all others for ecommerce businesses.

Video campaigns

Show your video as an advert ahead of others (you'll be familiar with the ``Skip Ad`` option), display your video in YouTube search results and display text ads over other users videos.


Remarketing campaigns are covered on a different page due to the many different platforms available.

Let us take a look at your account today

Just get in touch to take advantage of our FREE AdWords account review.

You’ll be working with Google & Bing Ads Accredited Professionals

Studio-40 are a verified Google Partner which means that all of our team have met and surpassed the requirements to manage Adwords expertly.

We are fully supported by dedicated Google account managers to help keep our skills sharp, and to offer our clients the best possible service.

You can view our Google Partner profile here.

We are also Bing Accredited Professionals, ensuring that whichever platform we promote your website on – you’re guaranteed our team are up to the job.

Feel free to fill in the form below or contact us to discuss next steps.

Google Partner logo   Bing Partner logo

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