Search Engine Optimisation (SEO)

Studio-40 has worked with a number of clients across different industries with high levels of success in this area.

In practice this means that we have established and agreed specific phrases that our customers want to be found on Page 1 of Google for. Several phrases are selected and we employ all methods known to us (within best practice) to make the website found.

We are continually testing and checking our SEO methods to keep up with Google’s algorithm changes and make sure that we can offer our clients a responsive service in this fast changing arena.

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Search engine optimisation FAQs
How long will it take?

Some keyword phrases may take up to 12 months to achieve a first page result whilst others get there within just one or two. Our SEO programmes are built with a combination of quick win and longer term keyword targets. We want to prove the business case as early as possible in the campaign.

How does it work?

By adding the right content to a technically ready website and through continual optimisation. Then, add to this ever increasing engagement, links and citations from other reputable web sources. Time is required to be rewarded for the more difficult keyword targets.

Will it deliver a return on investment?

All our activity has an ROI model at its core. We’ll be tracking leads, enquiries and sales with you to determine a return. We ask for three months to prove the concept and a very high percentage of our customers choose to continue.

Insights from our experts

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Local SEO for the East Midlands

Our Loughborough location in the North West of Leicestershire is ideal for businesses across Leicestershire, Derbyshire and Nottinghamshire. Find out more about our local SEO services on our dedicated East Midlands pages here:

Leicester SEO | Nottingham SEO | Derby SEO

How we do it

SEO can be made up of the following elements, and your project may require some or all of this work to be successful. Our experts will craft a strategy that is appropriate and delivers.

Technical SEO Audit

Is your website technically prepared for the search engines? Our technical audits will reveal any further work required and deliver a prioritised prescription for your web supplier to implement.

Backlink Audit and Disavow

It’s very important to know what other sites link to yours and to be confident that they add value. Our audit will keep your backlink profile healthy and your website safe from penalty.

Keyword Discovery

Using a suite of tools and in consultation with you, we will uncover the keyword opportunities for your website. Together we identify the priorities and set expectations.

Content Shaping

Now we know the extent of the keyword opportunity and the search volumes available, our content needs to match. The goal is to create perfect pages to cover the context of the keywords we’ve chosen.

Content Strategy

We take a content-led approach to SEO and will craft a creative content plan with you to ensure the right blogs, articles and interactive pages are published to meet the goals of the activity.

Off-page Activity

We will develop your backlink profile with a mix of earned links (as a result of the content strategy) and placed links where there are suitable places to do so. Using social media to amplify the content.

Reporting and Meeting

We will be reporting and discussing your account in detail every month. Meeting quarterly to fully review progress and to determine what happens next.

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Get in touch here with your SEO enquiry to see how we can help you.

No obligation of course.




Other related SEO functions

Website Transition/Launch Support

If you are in the process of having a new website built to replace an existing one, there is a series of tasks that need to happen for this transition to go smoothly in the eyes of the search engines.

Google Penalty Recovery

If you’ve been affected by Penguin, Panda, Pigeon or any other similarly ‘friendly’ named algorithm updates then you need professional help. There is much that can be done to recover the situation.

Search Engine Reputation Management

Occasionally a negative news story or unflattering review makes its way to the first page of search results. We can help relegate this negative result so as not to detract too much from your business.

Google Maps Optimisation

Optimised local business listings to ensure your location(s) appear properly in Google Map results.

Explore our other digital marketing services