Google Testing New Affiliate Location Extensions

It looks as though Google is trialling a new Ad Extension called ‘Affiliate Location Extensions’ in some AdWords accounts.

I noticed this earlier today in one of my clients accounts for the first time and could not see any mention of it elsewhere on the web. Google then announced it 30+ hours later over on their Google+ page.

What are Affiliate Location Extensions?

With Affiliate Location Extensions, you can select whether or not you are an affiliate and then choose from the chains Google has available. See screenshot below:

Update: A few days after I spotted the new extension and shared this article on Twitter, Google confirmed Affiliate Extensions were on their way to the US and added some more detail on how they will help advertisers’ accounts. Within the article Google shared they stated “Affiliate location extensions help people find nearby stores that sell your products.” See an example of Affiliate Location Extensions in action below:

They are also available here in the UK and are perfect for manufacturers who sell products through major retail chains. Users can see stores nearby that sell your product when they search and with one tap get directions to the store.

For the official AdWords guideline on how to setup these easy ad extensions, then check out this guide.