Google Choose the Top 30 UK Digital Agencies

We interview Robert Craven about his work with Google, and can reveal the full list of the 30 best digital agencies in the UK.

The 30 agencies come in all shapes and sizes and from across all areas of Great Britain. Common features of the agencies selected include a commitment to invest in staff development, and a positioning at the cutting edge of Google products. Robert was able to reveal more detail:

Google selected the top 30 using factors such as; current high performance in their field, and having demonstrated the most potential to develop to the next stage of their growth. – Robert Craven.

As part of the program, we schedule calls with Robert where he asks probing questions and gets to the root of the challenges that we currently face.

At the end of our phone call we turned the questioning on its head and took the opportunity to ask Robert a few questions of our own. His answers are eye-opening!

An Interview with Robert Craven

Hello Robert, now it’s time for us to ask you some questions.
Fire away.

Firstly, can you tell me about your work with Google?
My current work with Google is to lead a program designed specifically to help 30 high potential digital agencies transition to the next stage in their growth. The program is a bit like a market stall where the agencies can come and take from it to match their individual needs. I then individually engage with those business to help springboard them to the next level.

If all of the top 30 agencies could improve in one dimension, what would it be?
I’ve got a short answer and long answer.

The short answer is put up their prices. The reason that I say this is because it means you can create better quality work and it will allow you to work with people who truly value what you are doing. You can deliver a concierge service rather than a commodity product. It also separates you from the masses. There are thousands of reasons to put up prices. All the agencies on the programme are probably undercharging for their work.

The long answer is that you’re asking the wrong question! It’s the wrong question because there are three dimensions for all agencies to improve on.

Ok then, if all of the top 30 agencies could improve in three dimensions, what would they be?
1) Where the heck is my business going? Also known as strategy.
2) How on earth are we going to sell this stuff? Also known as marketing.
3) Why can’t we get on together better? Also known as teams and people. If you talk to a “normal” agency that simply plods along, they wake up every morning, open up their inbox, and work from that. They won’t have a marketing strategy; they simply take any work that comes in.

So how did Google select the top 30 agencies to work with in 2016?
They were selected from an original pool of Google Partners. Google selected the top 30 using factors such as; current high performance in their field, and having demonstrated the most potential to develop to the next stage of their growth. If you want more detail you’ll have to ask someone at Google, because I didn’t select you!

Good to know! Final question; you’re helping us to form a 3-year plan. What does your 3-year plan look like?
Very ambitious. We are switching from a ‘best kept secret’ model to a ‘high value adding’ program. This is based on a 2 year scaling strategy. We’ll be using the same systems, programmes and tools across the organisation, to deliver the same level of results.

It’s been a pleasure Robert, thanks for your time.
Likewise.

The Top 30 UK Digital Marketing Companies:

Below you can find the complete list of the top 30 digital agencies in the UK as chosen by Google. Take a look at what they do below and make sure to follow these market leaders on Twitter!

Academium

@AcademiumUK
London

 

AccuraCast

@AccuraCast
London

 

Anicca

@aniccadigital
Leicester

 

Clickoo UK

@ClickooUk
Manchester

 

Climbing Trees

@climbingtrees10
Essex

 

The Fountain Team

@FountainTeam
London & Norwich

 

Hallam Internet

@HallamInternet
Nottingham

 

Infotex

@infotexuk
Suffolk, London & Yorkshire

 

Koozai

@Koozai
London & Southampton

 

LexisClick

@LexisClick
Bournemouth

 

Liberty Marketing

@LibertyOnlineUK
Cardiff

 

Farky Rafiq

@farkyrafiq
Salisbury

 

Lonely Robot Web Dev

@lonelyrobotweb
Hertfordshire

 

Major Marketing

@aGoogleGuru
Cornwall, Devon & Somerset

 

Navigate Digital

@navigatedigital
United Kingdom & Australia

 

Perfect Storm Media

@PerfStomMedia
London

 

Pop Creative Ltd

@popcreative
Oswestry

 

Push Group Marketing

@PushGroup
London

 

Receptional

@Receptional
Bedfordshire & London

 

Red Effect Marketing

@RedEffectLtd
Bristol, London & Monmouth

 

Return On Digital

@returnondigital
Manchester & London

 

Sagittarius

@SagittariusMktg
Ashford & London

 

SEO Traffic Lab

@seotrafficlab
Gainsborough

 

Soap Media

@soapmedia
Manchester & Preston

 

Social Response

@Social_Response
Bristol

 

Tandem Digital

@tandem_digital
Edinburgh

 

tictoc

@tictocfamily
Glasgow & London

 

Xanthos Digital

@XanthosDigital
Cambridgeshire

 

Xelsion

@XelsionMedia
London