Google Choose the Top 30 UK Digital Agencies
We interview Robert Craven about his work with Google, and can reveal the full list of the 30 best digital agencies in the UK.
The 30 agencies come in all shapes and sizes and from across all areas of Great Britain. Common features of the agencies selected include a commitment to invest in staff development, and a positioning at the cutting edge of Google products. Robert was able to reveal more detail:
Google selected the top 30 using factors such as; current high performance in their field, and having demonstrated the most potential to develop to the next stage of their growth. – Robert Craven.
As part of the program, we schedule calls with Robert where he asks probing questions and gets to the root of the challenges that we currently face.
At the end of our phone call we turned the questioning on its head and took the opportunity to ask Robert a few questions of our own. His answers are eye-opening!
An Interview with Robert Craven
Hello Robert, now it’s time for us to ask you some questions.
Fire away.
Firstly, can you tell me about your work with Google?
My current work with Google is to lead a program designed specifically to help 30 high potential digital agencies transition to the next stage in their growth. The program is a bit like a market stall where the agencies can come and take from it to match their individual needs. I then individually engage with those business to help springboard them to the next level.
If all of the top 30 agencies could improve in one dimension, what would it be?
I’ve got a short answer and long answer.
The short answer is put up their prices. The reason that I say this is because it means you can create better quality work and it will allow you to work with people who truly value what you are doing. You can deliver a concierge service rather than a commodity product. It also separates you from the masses. There are thousands of reasons to put up prices. All the agencies on the programme are probably undercharging for their work.
The long answer is that you’re asking the wrong question! It’s the wrong question because there are three dimensions for all agencies to improve on.
Ok then, if all of the top 30 agencies could improve in three dimensions, what would they be?
1) Where the heck is my business going? Also known as strategy.
2) How on earth are we going to sell this stuff? Also known as marketing.
3) Why can’t we get on together better? Also known as teams and people. If you talk to a “normal” agency that simply plods along, they wake up every morning, open up their inbox, and work from that. They won’t have a marketing strategy; they simply take any work that comes in.
So how did Google select the top 30 agencies to work with in 2016?
They were selected from an original pool of Google Partners. Google selected the top 30 using factors such as; current high performance in their field, and having demonstrated the most potential to develop to the next stage of their growth. If you want more detail you’ll have to ask someone at Google, because I didn’t select you!
Good to know! Final question; you’re helping us to form a 3-year plan. What does your 3-year plan look like?
Very ambitious. We are switching from a ‘best kept secret’ model to a ‘high value adding’ program. This is based on a 2 year scaling strategy. We’ll be using the same systems, programmes and tools across the organisation, to deliver the same level of results.
It’s been a pleasure Robert, thanks for your time.
Likewise.
The Top 30 UK Digital Marketing Companies:
Below you can find the complete list of the top 30 digital agencies in the UK as chosen by Google. Take a look at what they do below and make sure to follow these market leaders on Twitter!
Academium
@AcademiumUK
London
AccuraCast
@AccuraCast
London
Anicca
@aniccadigital
Leicester
Clickoo UK
@ClickooUk
Manchester
Climbing Trees
@climbingtrees10
Essex
The Fountain Team
@FountainTeam
London & Norwich
Hallam Internet
@HallamInternet
Nottingham
Infotex
@infotexuk
Suffolk, London & Yorkshire
Koozai
@Koozai
London & Southampton
LexisClick
@LexisClick
Bournemouth
Liberty Marketing
@LibertyOnlineUK
Cardiff
Farky Rafiq
@farkyrafiq
Salisbury
Lonely Robot Web Dev
@lonelyrobotweb
Hertfordshire
Major Marketing
@aGoogleGuru
Cornwall, Devon & Somerset
Navigate Digital
@navigatedigital
United Kingdom & Australia
Perfect Storm Media
@PerfStomMedia
London
Pop Creative Ltd
@popcreative
Oswestry
Push Group Marketing
@PushGroup
London
Receptional
@Receptional
Bedfordshire & London
Red Effect Marketing
@RedEffectLtd
Bristol, London & Monmouth
Return On Digital
@returnondigital
Manchester & London
Sagittarius
@SagittariusMktg
Ashford & London
SEO Traffic Lab
@seotrafficlab
Gainsborough
Soap Media
@soapmedia
Manchester & Preston
Social Response
@Social_Response
Bristol
Tandem Digital
@tandem_digital
Edinburgh
tictoc
@tictocfamily
Glasgow & London
Xanthos Digital
@XanthosDigital
Cambridgeshire
Xelsion
@XelsionMedia
London
Paul
Posted at 12:26h, 14 AprilWell done to everyone at Studio-40… it’s great to read your getting recognition from Google
George Bates
Posted at 12:28h, 14 AprilHi Paul,
Thanks for the kind words!
Ann Stanley
Posted at 15:19h, 14 AprilGreat post guys thanks for the mention – if any other AdWords agency get an invitation to participate in the Elevator program than I can absolutely recommend it!
George Bates
Posted at 10:07h, 15 AprilNo worries Ann! We should all be proud of our achievements
Agreed. It’s been incredibly useful and Google have delivered as usual!
Ant Agar
Posted at 21:37h, 14 AprilWonderful stuff! and a Great Twist on the 1-2-1 with Robert. Good banter.
Thanks guys, it’s very inspirational and creating lots of food for thought at Infotex. Definitely an honour to be counted among you all..
Ant
George Bates
Posted at 10:12h, 15 AprilThanks Ant
I can’t take credit for the interview idea, that was a colleague, but we both agree that it was very worthwhile!
You’re right, the business coaching program has given us plenty of ideas here at Studio-40 too ;D
Congratulations!
Chetaru
Posted at 14:12h, 24 OctoberGreat to read that you have recognition by Google and congratulations Studio-40 for your achievement. We like your services and strategies regarding SEO.